Life Time Fitness and blueseventy are pleased to announce a partnership for the Leadman Triathlon Epic 250/125 event series. After only one year on the circuit Leadman has already carved an iconic position on athlete’s must-do list. The series is set to expand to Bend, OR in September and will include a pro prize purse that is sure to draw an amazing professional field. blueseventy, the worldwide leader in open water swimming wetsuits and equipment, will be the official wetsuit and swimwear of the Leadman Triathlon Series in 2012.
Life Time’s Global Triathlon Director Daniel Brienza said of the partnership, “Life Time is excited to welcome blueseventy as part of the Leadman Series of events. We believe the Leadman events offer a unique and one of a kind experience that will transform the endurance sports world. Similarly, blueseventy has always been at the forefront of the endurance space and therefore, a logical and ideal partner for the Leadman Events. We look forward to working together to grow our partnership, the Leadman events and the sport of triathlon for years to come.”
“The inaugural Leadman Epic 250 in Vegas combined a unique distance with an incredibly challenging race course that pushed our sport’s top athletes to their limits. Lifetime continues to show a huge commitment to the sport of triathlon and we couldn’t be happier to partner with them and grow the Leadman Epic brand,” said Mike Orton of blueseventy.
The Leadman Series of Events is more than simply a race to check off your bucket list. It’s the evolution of triathlon events. Created to test the limits of endurance athletes, but not destroy them. Leadman Tri is poised to become the new benchmark in multisport events. For more information, visit www.leadmantri.com.
blueseventy, aptly named to suggest 70% of the earth covered in water, is the world leader in triathlon and open water wetsuits, swimskins and goggles. Since 1993, the company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to countless Olympic and World victories. For more information, visit www.blueseventy.com.